lastminute.com

Facebook app

Online travel company lastminute.com wanted online content to help support their Top Secret Hotels print campaign.

With only two weeks from brief to launch, we built a Facebook app where fans who can cajole 10 of their friends to accept their invitations are entered into a daily draw for a luxury Top Secret Hotel stay.

In less than two weeks, over 1,200 completed entries were entered into the prize draws; over 19,200 invitations were sent, and over 15,000 of them were accepted.